A norm signifies the ‘normal’, often implicitly acceptable behaviour in a social group. It may concern the way people look or dress, or how they are supposed to act in general. Norm compliance gives a person advantages ranging from simply living a smoother everyday life to significant privileges and power. Similarly, norms imply disadvantages for non-compliers. This leads to discriminatory structures. Norm criticism is an umbrella term for methods and theories utilised to transfer the attention from those who do not comply with the norm to the actual taken-for-granted norm.